many of the best entrepreneurs out there did not start out on top. they had to work their way from the bottom up, and move their way up the ladder.
similarly, you shouldnt get discouraged if you dont have the pageviews or traffic youre trying to get on your website, or if your storefront business (online or offline) is suffering dire economic times.
you have to think creatively. i was watching the other day a show called "god, guns, & automobiles," where car salesman Mark Muller got the idea of doing a UFO-themed car sale to get people interested in coming in and looking at cars. he inflated a huge silver flying saucer balloon, created a crop circle UFO landing spot on land in the back of his property that he didnt even own, and created a UFO video for a commercial that used a simple toy flying in the sky which was lighted at night. the icing on the cake was buying a 1920s Ford pickup truck, totally restored, so he could put it on display in his shop
what i thought was unique in these actions are elements that entrepreneurs can put into place in their own businesses in order to attract business.
the first order of business: have a unique idea that will attract people to your product or service. in showbiz, we call that having a gimmick. you have got to figure out what your gimmick or angle is. do something that few people, if anyone, does or has done before. i always jokingly say that whoever is the first to offer same day wifi installation is going to be able to corner the market on such a service! LOL. for example.
the second order of business: display something unique that will get people talking about either, your twitter page, facebook page, or other aspect about your business. it could be controversial, artsy, whatever. just get the buzz going on the internet. mix things up a bit. you know what they say, no publicity is bad publicity (well, almost).
the third order of business: be enthusiastic about what you do.
love what you do and all that you want--money, fame, recognition--will all follow.
that, my friends, is the difference between sucks and success.
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